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Supply Chain strategy and innovation

Doaa Dashoush is a supply chain maven with more than a decade of work in the field. Her talent and skill in strategizing and innovating has reinvigorated supply chains across a number of industries. She began her supply chain career with Cartier in 2006, and took to it like a fish to water. Currently as the COO and Co-Found of California based sustainable marketplace, Verte Mode, she is making a change and transforming how people shop. Her positions have been with the Swatch Group, Aerosoles, Verizon, and Chanel. These companies have allowed her to develop and grow in the field through hands-on work. As well as being the President and CEO of GFASHION, a global luxury brand making waves in the fashion industry. This brand curates bespoke collections for its cult-like target market by the world’s top designers. Throughout this slight career transition, Doaa has maintained explicit accountability for her work and expects the same from those she manages. Since starting her career, she has also experienced growth in her personal life, having been married and had 3 boys. She has been happy to see them grow alongside her career and success.

Doaa Dashoush’s Latest Posts

Blockchain Fashion and Luxury Brands

The increasing demand for sustainable clothing is driving the need for more effective and transparent supply chains in the fashion industry. With the emergence of blockchain technology, brands can now manage their supply chains more efficiently. Due to the rapid emergence and growth of counterfeiting, the luxury apparel industry is now adapting to three key…

Is Luxury Fashion Sustainable?

Despite the adverse effects of fashion on the environment, it does not have to be a grim and depressing experience to shop for luxury goods. Many labels are working toward making their operations more sustainable, which is a sign of hope and progress. Although the most harmful effects of fashion are often associated with fast-fashion…

The Intersection of Fashion and NFTs

Non-fungible tokens (NFTs) are becoming more mainstream in the cryptocurrency world. They can be used in a wide range of industries, including fashion. Currently, these are mainly used in the gaming and finance sectors. However, they can also be used in other areas. Through the use of NFTs, fashion brands have been able to enter…